Shopify, made for your brand.

Our custom Shopify development services help established brands redesign their storefronts, build custom theme sections, and organize product content. We work on how customers shop and how your team updates the store.

Talk about your Shopify store
Kelty storefront homepage with outdoor equipment navigation and a campsite feature
Selected work Kelty Shopify Visit Kelty ↗

A storefront shaped around the catalog

A Shopify website redesign needs more than a new homepage. Shoppers need to find the right product, compare options, choose a variant, and understand delivery and returns. Your team needs to update those details without editing code.

  • Product discovery

    Organize navigation, collections, and filters around real buying questions. For an outdoor catalog, that might mean capacity, season, fit, or use, rather than internal product codes.

  • Collection and product templates

    Build product and collection templates for the differences in your catalog. Use metafields and metaobjects for reusable specifications, size charts, and care instructions instead of copying the same text across products.

  • Theme design and development

    Our Shopify theme customization services cover custom Liquid sections, templates, navigation, and app integration points. We test mobile layouts, keyboard use, variants, and cart behavior against real product examples.

  • Merchandising and handoff

    Give merchandising teams editable sections and reusable content, then walk through a typical product or campaign update together. Before release, verify redirects, app embeds, product links, and the buying journey.

How we approach a Shopify redesign

We start with the products you sell and the store you have. Then we decide which templates, features, and integrations need work.

  1. Review the store

    Walk through browsing, product selection, and checkout. Review your catalog, apps, and the tasks your merchandising team handles.

  2. Plan the storefront

    Agree on navigation, collection and product templates, design, and the pages to include. Identify where the existing theme is enough and where custom development is needed.

  3. Build with your products

    Develop and review the theme using representative products, including the awkward ones with lots of variants or missing content. Check how the store works on a phone as well as a desktop.

  4. Prepare for launch

    Check redirects, app settings, variants, and the purchase flow. Show your team how to update the new sections and agree on support after launch.

Selected Shopify work

Shopify stores for outdoor equipment, watches, and jewelry.

Sierra Designs storefront with outdoor navigation and a tent camping feature
Sierra Designs Outdoor equipment · Shopify Visit Sierra Designs ↗
More Shopify sites IceLink · Shopify ↗

Shopify support after launch

A seasonal campaign may need a new landing page. A product launch may need a different template. We can help with those changes, along with accessibility fixes and app reviews.

Our Shopify maintenance services cover the technical care listed in your agreement. New development is estimated separately or planned within an agreed monthly capacity. We keep a list of requests and agree with you on what to work on next.

If your team or another partner will manage the store, we'll prepare the handoff with them.

One size chart. Every relevant product.

Our Shopify example shows two products sharing a size chart through a metaobject. Read the Liquid and GraphQL, and see what happens when the shared content changes.

Explore the Shopify metaobject example

Questions about Shopify development

Can you redesign an existing Shopify store?

Yes. We can review the current theme, catalog, and apps with you. Then we can recommend whether to update the theme, replace it, or build specific parts of the store.

What parts of a Shopify storefront can be included?

A project can include navigation, collection and product templates, custom theme sections, content planning, accessibility work, and app integrations. We list the included work in the proposal before development starts.

How do you plan around a large catalog?

We review the product types, variants, specifications, and ways customers need to compare them. We use representative products to plan collections and templates, including products that don't fit the usual pattern.

Can you continue supporting the store after launch?

Yes. We can help with content updates, theme changes, accessibility fixes, and new features. We agree on the work and available capacity before ongoing support begins.

Make the store easier to shop.

Send us the store URL and what you want to change. Include any product launch or campaign date the project needs to meet.

Start a project brief